Process Typography
- Process TYPE
- A typography inspired by the movement of circles and decoration....
Description
A typography inspired by the movement of circles and decoration...
Fields
Graphic Design, Typography
Date
2012
Other Projects
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MC Suplementos
Visual Identity for MC Suplementos
2013
Branding, Creative Direction, Graphic Design
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AA. DESIGN
Visual Identity for AA. Design Studio...
2013
Branding, Graphic Design
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National Historic Birds
National Historic birds is a project representing a country by taking one of their most important national historic birds. Each bird is holding in its interior the essence of a city which in this case are some of the most representative monuments.
2013
Graphic Design, Illustration
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Heinz-on-the-go
A collaborative project between Central Saint Martins MA Communication Design and MBA students from Cambridge Business School who created the business model.
Heinz asked to come up with proposals as they intended to launch a new 'on-the-go' service using their current products.
Alma Iraldy Terrones and Laura Brasey (Branding and packaging). 2013 Advertising, Branding, Packaging -
Portfolio Book
Book Design
2012
Branding, Creative Direction, Editorial Design
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The Systematic Crown of Cleopatra
Commissioned by The Royal Shakespeare Company.
An sculpture, intriguing, exiting, sophisticated and systematic which brings Shakespeare into the 21st century.
The project generates from the idea of finding a system to re-code Shakespeare. I based my idea focusing on ‘The Complete Works of William Shakespeare’. l also used colour and 3D printing as my research material and my approaches. Shakespeare’s works are dived into four categories: Comedy, Tragedy, History and Poetry.
The process I follow in order to create my system was also made in four stages. Fist, I counted the number of plays in each category: Comedy=17, Tragedy=10, History=10 and Poetry=5. After that I draw four lines using the number of each category to set up their length, i.e. comedy has 17 plays, thus the length of the line was 17units. Second, I used 4° for the first category adding the same sum to the next one (8°) and so on. The result was 4°, 8°, 12°, 16°. Third, I inverted each second line with its respected degree (line 8° and line 16°). Fourth, I arranged the lines altogether uniting them from their extremities to finally form the unit shape, which will define the final outcome.
The second stage of the process was to replicate the shape several times using the casting process to later arrange them and form ‘The Systematic Crown of Cleopatra’. For this project I was greatly inspired by the work of Antony and Cleopatra, which is part of one of the most famous Shakespeare’s tragedies in history all around the world.
After the last step explained, I proceeded to paint the pieces creating colours, which represent Cleopatra’s personality. The manner Shakespeare characterises Cleopatra is extraordinary; he gives her power and beauty, authority and death. In the final stage of my process I arranged all the pieces forming the systematic piece called at first ‘Cleopatra’s Crown’.
I also created a poster, which explains the followed stages during the process and emphasizes them.
Employing the same system we can came out with many different possibilities, at the end, all of them beautiful, intriguing and powerful ways of communication. Some people tend to think that the works of Shakespeare are old fashioned and only living in the past. This people think that is not worth it to continuing talking about them and using them as means of expression. But from the other side he has left us a great legacy, which is irreplaceable and unique. Thus, in the contrary I will say that we can use this treasure, expand it, love it, and renew it as well as getting inspired from and bring it into our generations.
Shakespeare is still alive in every culture and characterized in different ways. He is the creator of his characters and wherever they go, they will go together, they cannot live separate from one another. He creates them, feed them and gives them life. Let’s be part of this wonderful world which will last forever. 2012 Art Direction, Graphic Design, Sculpting -
The series of 'The Complete Works of W. Shakespeare'
A series of three posters based on calculations from the numbers of 'The Complete Works of William Shakespeare'. These posters demonstrate that using the same system we can create different and intriguing outcomes.
2012
Digital Art, Game Design, Print Design
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Bubble Visual ID
Visual Identity
2012
Graphic Design, Illustration, Typography
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Shared Language
Shared Language is a dictionary which employs positive and negative meanings or synonyms and antonyms of designers jargon. The objective is to lead the user into an interaction with the words and dig into their multiple meanings trying to analyze not only the positive but negative implications. Moreover, the user will have the possibility to not only read the words but explore them and be able to apply them in many different contexts and situations from diverse points of views.
The book is divided into three categories, contextualisation, research and analysis and professionalisation. The reason is to lead the designer into context and common jargon in the profession in order to achieve hight standards and enrich their knowledge. 2012 Editorial Design, Graphic Design -
'Birdy' Book Cover
This is a book jacket design proposition for the new edition of 'Birdy' by William Wharton.
Birdy tells a story of a young boy with a consuming obsession with birds and flight, whose wartime experiences tragically blur his perception of fantasy and reality. We meet this boy Birdy, in a mental institution, crouched on the floor, completely motionless, unable even to feed himself.
Birdy's childhood friend Al, also wounded by the war, is enlisted to rouse Birdy from his trance. As Al reflects on their childhood together, whilst desperately searching flickers of recognition in Birdy's eyes, he reveals a stirring narrative for unlikely friendship and consuming fixation.
In 1984, Birdy was turned into a film by Alan Parker, wich went on to win the Grand Prize of the jury at the 1985 Cannes Film Festival. 2012 Graphic Design, Editorial Design, Photography -
Some other memories
This book was inspired by a trip I made with a friend to Brighton. Follow the story paying attention to the circles use your imagination.
2011
Illustration, Graphic Design
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London Diorama
For the creation of this project I have been greatly inspired by a legend of the Tower of London, which states the next, “If the Ravens leave the Tower, the Kingdom of England will fall”. I perceived how a magnificent royalty was relying all its hope and power on the Ravens. Another aspect that inspired me was the architecture. Thus, I focused on four of the main sights of London: Big Ben, London Eye, The Gherkin and Saint Paul’s Cathedral. The reason of creating a 3D Diorama was because I wanted to experiment a human touch, and find the most appropriate manner to represent the link between architecture, the legend and royalty. For the accomplishment of this project I mainly focused on keeping a balance and harmony between the shapes. This is also another approach to 3D dimensions.
2011
Graphic Design, Illustration, papercuts
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Industrial Food Production
Is this tomorrow?
Poster exhibition at Central Saint Martins College of Art and Design.
Industrial Food Production
Because of human and livestock population growth, changes in livestockproduction, the emergence of worldwide agro-food networks, and significantchanges in personal mobility, human populations increasingly share a global commonsof disease risk, among themselves. Risks on public health arising fromlivestock and vegetables production are a local and global externality. In thefuture will be experiencing a lack of livestock, thus we will be more likely tochange our eating habits. How could we change our attitude towards indutrialfood and how important it is for our heatlh? 2011 Graphic Design, Crafts, Photography -
The sun is new every day
This project presents a narrative employing a sequence of events allocated in a geometrical structure using images. These events tell a story of light and its changes truth the different stages in the structure; they metaphorically represent the phrase “The sun is new every day”. The images were created using two books, a bulb, a scanner and movement as main mediums of conversation between them. The two books were chosen is a random manner that makes the whole story of intriguing. The key experiment in this project was to use the anatomy of the books to create an unexpected experience.
2011
Photography, Graphic Design, Design
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Acumen
Logo proposition for Acumen Fund, a company investing in social enterprises and emerging leaders.
2012
Branding, Graphic Design, Typography
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Day of the Dead
Day of the Dead (Spanish: Día de Muertos) is a Mexican holiday celebrated throughout Mexico and around the world in many cultures. The holiday focuses on gatherings of family and friends to pray for and remember friends and family members who have died. It is particularly celebrated in Mexico. The celebration takes place on November 1–2, in connection with the Catholic holidays of All Saint's Day (November 1) and All Soul's Day (November 2). Traditions connected with the holiday include building private altars honoring the deceased using sugar skulls, marigolds, and the favorite foods and beverages of the departed and visiting graves with these as gifts.
2011
Illustration, Graphic Design
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Editorial Design
Client: La Ciudad, Magazine
2011
Editorial Design, Graphic Design, Typography
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Cok-tail
Personal Work
2011
Illustration, Graphic Design